7 Reasons Not To Use DIY Web Builder Sites
DIY web-builder sites would seem to offer a cheap and easy way to create a new website especially if you’re on a tight budget and fancy having a go at making a website yourself.
However, there are some serious limitations to DIY web builders and although they can be a useful tool if you’re looking for a quick, short-term solution, they are not the best way forward for anyone requiring a truly effective website.
Here are 7 things to consider first:
‘Build Your Own’ sites provide a limited number of templates and design options which can result in your site looking rather amateurish and similar to other DIY sites. A poor looking website can easily send out the wrong message about your business and ultimately have a negative impact on what you are trying to achieve.
There are so many design factors that determine the success and overall impact of a website that an amateur designer is very unlikely to get it right. A web-builder site will provide you with templates and easy click and drag options but it cannot determine what fonts, colours, images and content will best suit your individual business and connect with your particular audience. If you get that wrong, your website will not work for you and may even work against you.
If you haven’t done something like this before you may find it takes a lot longer to build your own website than you expected. Much of the website design process involves problem solving - even when you’re using templates - and if you don’t already have that experience you may spend a lot of time having to learn. That time might be better spent on other aspects of your business.
4. Search Engine Performance
Search engines do not like web-builder sites due to the coding they use. For your website to be easily found in search results it needs to be ranked well in search engines such as Google and Bing and search engines are very particular about the content and types of sites they promote. This could result in your site not being found as easily as it should be and perhaps your competitors gaining an advantage.
‘Build Your Own’ websites are often closed source programs and therefore include restrictions when it comes to customisation. This may not be an issue when starting out but it can become a problem further down the road when you are getting frustrated at constantly having to make compromises because of the limited capability of your site.
In most cases, you will not actually own your own website if it is hosted by a ‘Build Your Own’ website provider. Not only can you find that you’re restricted with what you can do with your website but you will also find that it can be very expensive or even impossible to move it to a new host should you want to, which may mean having to start all over again.
A web builder site can end up being a lot more expensive over time than you perhaps at first realised. The monthly fee combined over a long term rolling contract will mean that within a few years it is likely to have been cheaper to have had your site professionally designed at the outset. Within that time, it is likely you will also have experienced the limitations of the web-builder site and already decided to have a new site designed professionally. The result being that within 3 years you are likely to have spent twice as much overall as you would have done if you had gone for an affordable professional design at the beginning.
If you would like to compare the cost and benefits of a professionally designed website from me and an alternative solution, please get in touch and let me know what you have in mind.